More and more we are seeing mCommerce becoming a huge sector of the online retail world. Whilst many still use their computers for online shopping, those consumers using mobile devices to browse and buy online are growing in number every day.
So, as increasing numbers of people look to their phones as a viable way of online shopping, many eCommerce businesses are looking to provide a quality mCommerce experience for their shoppers too. Many are wondering what they can do to ensure that they are providing the same quality experience their eCommerce stores offer.
We’ll take a look at some simple steps you can take to make mCommerce just as attractive and simple as eCommerce.
Time is Money
As users of the internet, we all know just how impatient we can be – if a page takes longer than a couple of seconds, there’s a good chance we will simply close it and move on. This is why it is imperative to make mCommerce as easy and quick as possible – and this means optimisation.
When looking to take advantage of mCommerce in selling online, responsive design and mobile-optimised landing pages are essential. This means ensuring that mobile versions of your site should be easy to access and read on mobile devices, not overloaded with pop-ups and ads, and the buying process should be a frictionless affair.
Google recommends trying out your mCommerce site on their Mobile-Friendly Test which will reveal just how friendly and accessible your mCommerce platform is for the average mobile shopper. By the same token, you want mCommerce to be a quick and simple purchasing option for customers shopping online. This is made simple via options like Google Pay, which enables quick checkouts for customers. Additionally, this also allows you to connect to existing and potential customers via general and localised offers, gift cards and promotions.
Change Things Up
The pitfall for many mCommerce retailers is that they consider mobile versions of their eCommerce platform just that – a ported copy of their online presence. However, it pays to go the extra mile and ensure that mCommerce platforms are optimised and tailored for mobile users.
This means changing up your ads, for one. Mobile ads need to be different from other online advertisements you may run. You need to think about the visual appeal of an ad on that small screen – how it will grab the customer, what will draw their eye and interest. This bleeds into the need for speed. Mobile shoppers will not wait for a clunky, poorly optimised site to loads – they will simply go somewhere else. Google has outlined a few of the best ways to make your mCommerce platform slick, informative and engaging.