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Is Black Friday being replaced by Cyber Monday?

Black Friday is the more common phrase for the Friday following Thanksgiving where shops offer promotional items to buyers in an attempt to drive sales, get rid of stock and gain more business in the run up to Christmas. Black Friday initially started in the...

Increasing smartphone usage for eCommerce

The mobile revolution is nothing new – we’ve known for the last two years that mobile internet usage was increasing, with Google’s announcement that it would implement a default mobile index in 2018 as the ultimate confirmation of this sea change. What is new however...

How to increase orders and order values on your eCommerce shop

While conversion rate optimisation (CRO) often focuses on pushing more shoppers over the line to complete check out, there are also a number of techniques and tactics you can implement to increase cart values too. If you’re looking to increase the volume of orders your...

WooCommerce; What is it?

When selling online, finding the right eCommerce plug-in can be a little daunting. There’s a lot of choice out there and you want to be sure it’s secure, efficient and stable. WooCommerce has all of these features in spades and much, much more. What is...

WordPress; What is it?

For those who haven’t used WordPress before, it’s quite simple to sum up: WordPress is a free, open-source website platform with endless customisable possibilities, perfect for blogging, website creation and eCommerce. What’s more, it’s probably the easiest to use, most flexible CMS (Content Management System)...

The Benefits of WordPress/WooCommerce over Magento

Choosing the right eCommerce platform for your business can be difficult. It needs to be robust, secure and make the customer journey from discovery through to purchasing online as smooth as possible. At the same time, eCommerce and mCommerce needs to fit the overall character...

eCommerce Growth
Which are the fastest growing eCommerce markets in Europe?

There is little doubt that eCommerce is growing at a blistering rate. According to the latest Adobe research, Cyber Monday 2017 was the largest online sales day in history, with £4.9 billion spent by the end of the day. There was also an 11.9% increase...

Research shows Cyber Monday biggest online shopping day in history

Official figures have shown that this year’s Cyber Monday broke records to become the biggest ever online shopping day in history. The annual Adobe report confirmed that a staggering £4.9 billion was spent online on Cyber Monday, which took place on 27 November. The bumper figure...

7 steps to building a successful eCommerce business

With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest online sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to online retail. However, much with building any...

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