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The importance of SEO in 2019

The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction. This visibility is gained by SEO (search engine optimisation) or SEM (search engine marketing). To run...

How Brexit will affect eCommerce

With the UK preparing to leave the EU, after the majority of Britons voted for Brexit in June 2016, there are a number of uncertainties and concerns around what impacts this will have on cross commerce and whether businesses will be affected by this inevitable...

Is Black Friday being replaced by Cyber Monday?

Black Friday is the more common phrase for the Friday following Thanksgiving where shops offer promotional items to buyers in an attempt to drive sales, get rid of stock and gain more business in the run up to Christmas. Black Friday initially started in the...

Maximising the effectiveness of your eCommerce platform

Are you running an eCommerce platform which you are struggling to use effectively? Does your eCommerce platform perform how you want it to? Are you looking for a new eCommerce platform? Do you need an eCommerce partner to assist you in managing your eCommerce...

GDPR – The Cookie Trail by Derek Mann

Clear up your Cookie Crumbs! Some say, the name for internet cookies came from the fairy tale about two children called Hansel and Gretel. The children were able to mark their trail through a dark forest by dropping ‘cookie crumbs’ behind them so that they could...

Increasing smartphone usage for eCommerce

The mobile revolution is nothing new – we’ve known for the last two years that mobile internet usage was increasing, with Google’s announcement that it would implement a default mobile index in 2018 as the ultimate confirmation of this sea change. What is new however...

How to increase orders and order values on your eCommerce shop

While conversion rate optimisation (CRO) often focuses on pushing more shoppers over the line to complete check out, there are also a number of techniques and tactics you can implement to increase cart values too. If you’re looking to increase the volume of orders your...

WooCommerce; What is it?

When selling online, finding the right eCommerce plug-in can be a little daunting. There’s a lot of choice out there and you want to be sure it’s secure, efficient and stable. WooCommerce has all of these features in spades and much, much more. What is...

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